In 2017, thousands of investors in over 175 countries found themselves with empty pockets after having invested nearly US$4 billion in a cryptocurrency called “OneCoin.” The mastermind behind the project, Ruja Ignatova, vanished with what is believed to be the entire amount missing.
This news item struck a nerve in the cryptocurrency world. The BBC even devoted a podcast to it. And while this case was large-scale fraud, the fact remains that fraudulent schemes are frequent in the world of crypto-assets, including cryptocurrencies (such as Bitcoin) and non-fungible tokens (NFTs). Possession of these tokens grants investors rights that can take different forms (either access to a good — like a work of art — a service, or something similar to owning a stock).
An alarming amount of fraud
A 2018 report from a crypto-asset firm estimates that nearly 80 per cent of all initial coin offerings (ICOs) launched in 2017 — such as the issuance of new cryptocurrencies — were fraudulent. Of course, it is impossible to accurately measure the number of yearly frauds because most are not reported to the relevant authorities. However, this alarming figure should still raise questions for potential investors about managing the risks they are taking.
It should be noted that crypto-assets are subject to little or no regulation worldwide. Regulatory bodies, such as Québec’s Autorité des marchés financiers and the Security and Exchange Commission in the United States, have been working on the subject for some time now, but regulation in certain areas is lagging. One reason is these investments’ decentralised and borderless nature makes developing and enforcing laws and regulations particularly difficult.
Traditional indicators of fraud
Investing in crypto-assets falls under the purview of finance technology, commonly referred to as FinTech. The tools for investing in FinTech diverge significantly from those of traditional finance. Investors in FinTech are often driven by the search for quick gains, bordering on speculation.
The fact remains that signals of fraud — which have existed for a very long time in traditional finance, such as stock market investments — are also present in FinTech. One only has to think of promises of incredible returns far beyond what regulated markets generate. Or the pressure some financial product promoters place on investors to act quickly pushes investors to put their money without taking time to think through their decision.
Investors feel this urgency mainly when a promoter plays on their fears of missing an incredible investment opportunity. This incites them to put their money down quickly to beat others to the chase. A parallel could be drawn with promotions for products in stores that sell at cut-rate prices while claiming that quantities are limited. However, in the case of investing, this often turns out to be a fraudulent scheme rather than an attractive opportunity.
Explanatory documents, not regulatory documents
The technological aspect of crypto-assets means that new fraud indicators have emerged in their wake. Since these differ from what investors are used to hearing from those responsible for informing them about risks — including investment advisors — investors must pay close attention to the projects they are considering investing in.
Indeed, the absence (or near absence) of regulation means that, for the time being, investors are solely responsible for protecting themselves against fraudulent schemes in the industry. Some investment funds offer cryptocurrency exchange-traded funds. But the fact remains that these investments carry a risk of volatility.
As in the case of traditional investment, the teams behind the ICO publish what is called a “white paper.” Similar to a prospectus for a public offering — when a company raises additional funds through a stock offering, for example — this document provides the potential investor with a wealth of information about the proposed project. Among other things, it explains how the project works and who the team is behind it.
However, the similarities with prospectuses end there because, unlike the latter, white papers are not regulated. An issuer can therefore show what it wants and omit information that could prove helpful to a potential investor.
It is important to note that anyone can issue a white paper for most projects. But regulators strongly recommend that the entity in question be registered to build confidence with potential investors and, more importantly, ensure that the rules are followed.
New signals of fraud
There are new signals of fraud that are unique to crypto-assets. We have seen white papers containing elements that contradict each other, contradictions, or even errors in the name of a company behind a project. Some white papers are copied from other projects and quickly revised, leaving behind typos. Generally, an ICO is a unique project, and a copy usually signals a fraudulent project.
Another indicator of potential fraud is a white paper in which specific passages are too complex to read easily. This should prompt the potential investor to question the project’s seriousness. The primary purpose of a white paper is to inform an investor, so abstruse language should never be used for projects being presented as coherent.
Moreover, because of the technological complexity of the work involved, the team behind the project is especially essential to its success. So if the project documentation does not include a description of the team, whether in the white paper or on its website, this absence should raise questions in an investor’s mind.
It is usually relatively easy to contact the ICO team to ask questions or obtain additional information about the project, which is not the case in traditional finance. If a potential investor cannot contact the team, there is reason to question the project’s seriousness.
Encountering any of the fraud signals discussed above does not necessarily mean a project is fraudulent. However, recognising these signals will make an investor better equipped to manage the fraud-related investment risks that are particularly prevalent in the crypto-asset ecosystem.